Marketing Campaign Manager

Projectline - Sunnyvale, CA

Do you want to love where you work? Are you passionate about working with startups? Do you love working with creative & collaborative teammates? Projectline Services is looking for a Marketing Campaign Manager for our global technology client who is forever at the forefront of groundbreaking cloud products.

In this role, you will help to build, launch, and sustain coordinated campaigns for our client's demand generation programs. You will be responsible for ensuring that our campaign content is accurately promoted through our primary demand channels and measure the results and efficacy of these programs.

You will partner with content teams, creative and production agencies, to help define strategy and GTM to help increase awareness and adoption of our client's API Management Platform for developers, IT professionals, and Business Decision Makers.

Responsibilities:

  • Help to design and build coordinated campaigns for the platform, including collaborating with partners to build the campaign and developing a plan for promotion strategy.
  • Drive execution of campaigns within our digital demand channels, including email, social media, and paid media.
  • Collaborate with internal teams and partners to measure and improve results.
  • Manage content mix of various active campaigns to figure out best strategy for promotion, including audiences, segments, and timing.
  • Oversee program budgets and analyze the efficiency of marketing campaigns to determine ROI

Qualifications:

  • 5+ years’ experience, including campaign management and digital demand generation
  • Excellent program management skills including managing agencies, vendors and global projects
  • Experience with CRM systems (Salesforce.com or similar) and marketing automation tools (Marketo or similar) and tracking tools to assess campaign efficiency
  • Proficient in MS Office/Google Docs

Preferred Qualifications:

  • Experience defining successful enterprise software acquisition programs for large accounts
  • Experience planning and executing multiple, complex marketing programs (especially expertise driving campaigns)
  • Distinctive problem-solving, strategic and analytical capabilities with a strong track-record of setting and delivering against measurable marketing metrics
  • Ability to build effective relationships, influence and collaborate internally and externally at all organizational levels.

Equal Employment Opportunity Policy

Our client provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

About Projectline Services:

Projectline Services, a division of Yesler Inc., delivers on-demand consulting and resourcing services around the world from our offices in Seattle, Philadelphia, Toronto, Portland, and beyond. Our consultants offer deep expertise in marketing, program management, sales support, and operations.

Projectline has been recognized as an outstanding place to work. The awards keep coming in: We were named one of the 100 Best Companies to Work For by Seattle Business Magazine, included in the Inc 5000 list for five years in a row, and have won a place on the Seattle Met magazine list of Best Places to Work twice. If you are looking for a place where you can grow your consulting career with a list of blue-chip clients, contact us.

Our mission is to positively impact the people around us daily, and the communities we live in. We support our mission by providing an inclusive environment where all are empowered to share their diverse perspectives and experiences so we can ultimately be better together. Our policies, practices, programs, activities and decisions regarding employment, hiring, assignment, promotion, compensation, volunteerism, internships are not based on a person’s race, color, sex, age, religion, national origin, mental or physical disability, ancestry, military discharge status, sexual orientation, gender identity or expression, marital status, source of income, parental status, housing status, or other protected status. We strongly encourage women, people of color, veterans, individuals with disabilities, and members of the LGBTQ community to apply.

Follow us on Twitter: https://twitter.com/projectline and Instagram: http://www.instagram.com/projectline



Posted On: Monday, November 25, 2019



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