Search Engine Optimization (SEO) Analyst
Location: Charlotte, NC
Caring LLC applies cutting-edge technology to a very humane mission -- helping the 45 million U.S. family caregivers find help for their aging family members. Many of our employees have had personal experience with caregiving and are passionate about making this mission a reality. We are an agile team which succeeds by marrying rigorous data-driven thinking with real concern and empathy for users and the quality of their experience.
We are seeking a Search Engine Optimization (SEO) Analyst to support digital marketing initiatives on our expanding digital marketing team. Reporting to the Chief Digital Officer, you will be responsible for daily/weekly analysis of core SEO performance to identify trends and discover opportunities. You will spearhead initiatives related to ranking trends, profitability analysis, along with content & promotion strategies company wide.
As a SEO Analyst at Caring, you will:
Use your passion for SEO to drive business goals forward
Review and analyze sites for areas that can be improved and optimized
Identify powerful keywords to drive the most valuable traffic
Extract meaning from large data sets and make important decisions
Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
Exhibit analytical and problem-solving skills, with demonstrated ability to understand KPI’s
Our Ideal SEO Analyst will have
1 – 2 years experience in Search Engine Optimization (SEO)
Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, SEM Rush, etc)
Experience with website analysis using a variety of analytics tools including Google Analytics etc.
Strong understanding of the entire Microsoft Office Suite and Google Docs Suite.
A solid attention to detail and use that to effectively multitask in a deadline driven atmosphere
Exemplify high levels of integrity, autonomy, and self-motivation
Bonus Points: Working knowledge of Profitability Analysis