Digital Marketing Analyst
Location: Charlotte, NC
Caring LLC applies cutting-edge technology to a very humane mission -- helping the 45 million U.S. family caregivers find help for their aging family members. Many of our employees have had personal experience with caregiving and are passionate about making this mission a reality. We are an agile team which succeeds by marrying rigorous data-driven thinking with real concern and empathy for users and the quality of their experience.
We are seeking a Digital Marketing Analyst to support digital marketing initiatives on our expanding digital marketing team. Reporting to the Chief Digital Officer, you will be responsible for daily/weekly analysis of several digital marketing channels including SEO, paid search, Facebook & display campaigns, and email. You will spearhead initiatives related to data & profitability analysis, designing / implementing and monitoring A:B tests, and ensuring strong execution of day-to-day tasks.
As a Marketing Analyst at Caring, you will:
Support all digital marketing channels, including SEM, website, social media, email, and paid advertising campaigns
Measure and report on performance of all digital marketing efforts, and assess against business goals
Plan, execute, and measure experiments (A/B tests) to assess variants, across multiple marketing channels
Partner with the Digital Marketing team to write, create, and develop relevant on-site content and landing pages while optimizing the user experience
Our Ideal Marketing Analyst will have:
1-3 years of proven working experience in digital marketing
Bachelor’s degree in business or data analytics, mathematics, marketing, or a related field
Analytical and problem-solving skills, with demonstrated ability to understand KPI’s
Strong understanding of the entire Microsoft Office Suite and Google Docs Suite
Exemplify high levels of integrity, autonomy, and self-motivation
Bonus Points: Prior experience with Google Adwords, Bing Ads or Facebook advertising