Demand Generation Manager

CommerceIQ - Seattle, WA

Demand Generation Manager

Seattle, WA

  • Own the digital funnel for CommerceIQ’s digital marketing and growth efforts
  • Apply data-driven and creative problem solving to our Account-Based Marketing approach
  • Join us as we use the power of AI to disrupt a billion dollar industry

CommerceIQ is a vendor-focused SaaS platform, funded by top tier VCs, automating the way consumer brands grow e-commerce revenue. We remove the tedious processes and manual work involved in gaining sales and plugging revenue leaks, handle trade spend, and grow net sales - in short, our brands win on Amazon. We automate e-commerce growth more than 500 major brands including many of Amazon’s most successful 1P seller such as Kimberly-Clark, Kelloggs, Logitech, Nestle, Kraft, and more.

Fueled by strong customer growth, we’re looking for multiple Demand Generation Managers in Seattle, WA or Mountain View, CA. As a Demand Generation Manager at CommerceIQ, you’ll be an expert in building and growing digital, field, and event-based marketing programs to develop, grow, and nurture sales pipeline opportunities. This is a key role both within the company and within a rapidly growing marketing team. You’ll have the opportunity to own all aspects of end-to-end demand generation, working closely with members of the marketing, sales, and data teams.

This is a great opportunity for experienced digital marketers looking to take the next step in their career while launching a growing business in an environment that encourages innovation and experimentation.

As a Demand Generation Manager at CommerceIQ, you will:

  • Own the end-to-end marketing programs for your channels (including targeting, segmentation, and positioning) and define playbooks to effectively reach our target personas using an ABM approach
  • Drive demand for our B2B products and generate MQLs using multiple channels including field events, website, and social (LinkedIn, YouTube) with hands-on experience in at least 2 channels and ability and desire to pick up more
  • Content Marketing-create educational, awareness driving, and sellable content in various formats based on a defined marketing calendar
  • Utilize events by successfully putting together conference strategy, calendar and executing on them flawlessly to hit awareness and lead goals.
  • Innovate and test new approaches to campaigns, formats, channels an optimize for awareness and demand
  • Analyze and report progress across channels to management and other teams
  • Collaborate with geographically dispersed team members to expand the TAM (total addressable market) and prospect database

And our ideal Demand Generation Manager will have:

  • At least 5 years of measurable success in growth marketing, or B2B demand generation for a SaaS (or similar) offering
  • A mix of hands-on digital, content, and event-based marketing skills including the ability to write strategic long- and short-form copy for targeted campaigns
  • An approach to demand generation that includes both data-driven and creative problem solving
  • A bias for action while being flexible to accommodate the needs of a fast-growing organization
  • Hands-on experience with common tools such as Salesforce.com, Pardot, Salesloft, Hubspot, etc.
  • Bonus points for; experience hosting podcasts/webinars, knowledge of Amazon 1P retail, a background in marketing to CPG or FMCG companies, ability to develop compelling presentations, experience writing marketing requirement documents or managing marketing projects

We have built a pure SaaS play with a laser-focus on consumer brands as our first, and only, customers. Through data, analytics, and automation we ensure our e-commerce brands win on Amazon - and we do it at scale. Our seller focused tools are simply a better way to interact with Amazon. We have an A+ team, operating in an A+ market with big customers - the magic formula that will allow us to grow into a very large company.

Do you want to craft the future of e-commerce? For a highly confidential discussion APPLY NOW or you can learn more at https://www.boomerangcommerce.com/brands/

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. 

 

 



Posted On: Tuesday, April 23, 2019



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