Search Engine Marketing (SEM) Manager

Tuck Sleep - Seattle, WA

SEM/Paid Media Manager - Tuck Sleep

Tuck is seeking a skilled SEM marketer/project manager/data wiz to jumpstart and manage a paid program for Tuck and for the most competitive brands across the sleep space. You’ll work closely with the founders on data infrastructure and to run a P&L to (profitably) grow the business on the paid front. This requires a deep understanding of digital marketing, all major paid platforms (Adsense, Adwords, Facebook/IG/Twitter, etc.).

The desired candidate will combine the UX/UI intuition of a designer with data analytics chops to come up with new/impactful ways to help consumers interact with Tuck outside of the property. They’ll be a data-driven self-starter, understanding the value we bring the web and constantly looking to improve the experience of our sites both for the end consumer and the business. You’ll develop a robust paid marketing program that will be deployed with our close partners using Tuck and other sleep properties. As a result of your efforts, we should see healthy growth of our bottom line and improved economics across all major partnerships.

Located in the University District, Tuck is a venture-backed startup in the exciting sleep space that gives consumers a place gain access to accurate, up-to-date sleep health and unbiased product information. Simply put, Tuck aims to become the number one destination on the web for anything and everything sleep.

This is a unique opportunity to get in on the ground floor and help grow a new marketing channel from zero to sixty. If you meet the criteria below and feel particularly passionate about sleep, we want to hear from you!

What You’ll Do:

  • Work with the GM and team to identify the right data infrastructure solution and paid channels to start testing with key partners.
  • Build out all paid media initiatives with the help of internal devs and designers
  • Manage a P&L for paid initiatives
  • Surface all insights around data to help improve conversion across paid and other initiatives
  • Biz dev as needed to ensure profitability

What It’ll Take:

  • Expert with Excel and data analysis (BI tools, etc.)
  • Expert level understanding of at least the following platforms
    • Google Adwords and Adsense

    • Facebook/Instagram advertising

    • Bing Advertising

  • Possess a thorough understanding of design principles and layout strategy
  • In-depth knowledge of Google analytics and tag manager
  • Passion for your craft, with an appetite to continue to challenge yourself and those around you
  • A team player with a positive outlook and an entrepreneurial spirit

Who We Are:

  • We’re a small but rapidly growing company with a driven but casual culture
  • We’re able to problem solve creatively while keeping our focus on the important aspects of the business
  • We’re flexible and can roll with changes as we pursue our goals
  • We’re open to new ideas while also verbalizing our own perspectives

What we offer:

  • Competitive compensation package
  • Medical, dental and vision
  • Your choice of hardware
  • Company happy hours, social events and outings
  • Generous, flexible vacation
  • New sleep products for testing (mattresses, pillows, etc.)

Posted On: Thursday, January 3, 2019

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