Email Marketing Manager

Recruits Lab - Edgewater, NJ

The Snow Agency was founded by brothers Daniel and Jonathan Snow on the simple premise that we know how important every marketing dollar spent is for a small or medium-sized business. We have “been there, done that” with our own brands. What separates The Snow Agency from others is that prior to spending other brands’ marketing dollars, we wanted to prove our concept and spend tens of millions of dollars on our own brands. Through doing so, we experienced the ins & outs of operating an online business. Not only do we provide the most cutting-edge marketing services, but we also provide insight and knowledge about every aspect of scaling a profitable business.

Performance marketing does not start and stop with advertisements. Content, influencers, website & conversion rate optimization, search engine marketing, and branding are all integral components of growing a brand and maximizing its potential. Our customized, performance-based marketing strategies are proven to grow and stimulate businesses of all shapes, sizes, and niches.

To date, The Snow Agency has spent $20M+ across Facebook, Instagram, and Google and has generated $75M+ in revenue across all of its clients. It’s time for you and your brand to be the next #successstory

 

Your Day To Day Responsibilities Will Include:

  • Build a team to execute all things in the email department, to include designing & coding emails (team will consist of primarily outsourced VAs)
  • Develop email strategy for clients, including automated workflows
  • Manage the creation, production, scheduling, and execution of campaigns
  • Analyze key audience segments to identify opportunities for increased engagement
  • Analyze campaign performance and suggest improvements
  • Develop a roadmap for testing email marketing strategy with clear KPIs
  • Keep up-to-date with marketing trends and implement best practices
  • Ensure emails follow industry policies and best practices
  • Maintain consistent communication streams between client and The Snow Agency within the Slack app

 

Requirements:

  • 2+ years of experience building large-scale email campaigns, inclusive of strategy, automation, execution, and reporting
  • Significant experience in the Klaviyo ESP
  • Hyper aware of email marketing trends, best practices, technologies, and various privacy laws
  • Full professional proficiency (written and spoken) of the English Language
  • A team player with strong project management skills & leadership abilities

 



Posted On: Tuesday, April 28, 2020



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