Location: Suwanee, GA | Travel: Up to 20%
Our client, Xstrahl, is a global leader in the design and manufacture of Superficial Orthovoltage Medical X-ray Systems, making a difference in treating cancers and dermatological disorders. Our innovative approach extends to advanced X-ray systems for pre-clinical radiation biology research. With manufacturing facilities in the United States and United Kingdom, and its international network of distributors, Xstrahl is at the forefront of medical and scientific advancements.
Overview:
The Global Marketing Director is pivotal at Xstrahl, driving the company’s commercial growth and enhancing its market presence. This strategic yet hands-on position involves collaborating closely with the CEO and Sales leadership to develop and execute a forward-thinking marketing strategy. Ideal candidates will thrive in a fast-paced, entrepreneurial environment requiring proactive vision, calculated risk-taking, and innovative leadership. This role demands exceptional downstream marketing expertise, self-confidence, and the ability to manage ambiguity while creating and delegating systems for streamlined execution. The position reports directly to the CEO.
Key Responsibilities:
• Strategic Marketing Leadership: Develop and execute integrated marketing campaigns to enhance Xstrahl’s brand awareness, lead generation, and sales enablement.
• Value Proposition Development: Create compelling value propositions and competitive positioning. Translate these into effective content strategies, sales tools (e.g., presentations, collateral, videos), and promotional activities.
• Product Launch Excellence: Collaborate with Product Management and Sales leadership to establish effective go-to-market strategies for new products and features.
• Conference & Trade Show Strategy: Set objectives, messaging, and execution plans for trade shows and conferences to maximize impact and align with company goals.
• Digital Channel Management: Oversee channel strategies and promotional execution, including website optimization and comprehensive digital campaigns to improve visibility and engagement.
• Customer Relationship Building: Cultivate client relationships to generate testimonials, case studies, and other clinical marketing initiatives.
• Business Planning & Budgeting: Lead the business planning, budgeting, and forecasting process. Oversee the development of the annual marketing budget with Xstrahl leadership.
• Performance Analysis: Establish program KPIs and implement strategic adjustments to maximize marketing ROI and performance.
• Team Leadership: Supervise the Event Coordinator and oversee vendor management for external agencies delivering marketing initiatives. Represent Xstrahl at conferences and events as required.
Qualifications:
• 10+ years of experience in a regulated industry, such as medical devices, pharmaceuticals, biotechnology, or healthcare technology, with at least 5 years in downstream marketing. Experience with radiation therapy technology or other oncology-focused solutions is highly preferred.
• Minimum 5 years in a marketing management role, with proven leadership and mentoring abilities.
• Bachelor’s degree in science, marketing, or business discipline.
• Expertise in multi-channel, integrated campaign development that meets or exceeds performance targets.
• High commercial focus with demonstrated alignment with sales teams for prioritizing impactful marketing programs.
• Intellectual curiosity, decisiveness, and strong problem-solving abilities.
• Proficiency in Microsoft Teams and Zoho (preferred).
Join Xstrahl to lead transformative marketing efforts that redefine industry standards and drive significant impact!