Product Manager - ShopperSync - Remote


Bringing Solutions That Make Business Better

Join Resolvit as a Product Manager - ShopperSync and be part of a creative, forward-thinking team. Our success at deploying skilled, highly knowledgeable experts has landed us on the Inc. 5000 list of America’s fastest-growing companies four times – and we’re just getting started.

As the Product Manager - ShopperSync, you will perform requirements gathering, product prioritization and strategy, and project management across various departments such as Business Intelligence, Advertising Operations, Marketing, and Engineering. You will utilize prescribed project management tools and processes including project schedules, coordinate project meetings, and track issues and action items necessary to deliver on-time implementation of key product offerings. You will also be responsible for real-time and daily monitoring of KPIs for the ShopperSync platform and provide platform support to internal and external end users. Additionally, you will:

  • Assist in the onboarding process of new retailers and brand partners and manage the website cataloging operations
  • Set the priorities for the offsite cataloging team and work closely with team lead to continuously improve the tools and processes of that team to maximize productivity
  • Help with pixel and product feed set-ups with new publisher partners and ensure timely integration of audience data from partners into active campaigns
  • Identify and implement opportunities for cataloging automation
  • Manage ShopperSync platform audience segmentation tools and strategies
  • Drive revenue growth from data integrations with 3rd party media platforms and manage the active shopper audience taxonomy
  • Analyze market segment composition and audience taxonomy structure for opportunities to simplify processes and increase use of existing segments
  • Identify and create new market segments, product groups, and macro segments when needed to enhance cataloging and segmentation tools
  • Resolve issues implementing analytics and conversion pixels for client campaigns and retail partners
  • Identify areas of common issues and implement platform wide technical solutions and/or training/documentation to empower Account Services, BusDev, and Sales to triage and resolve issues independently
  • Manage pixel, tag, and data integrations with third party analytics, media, CMS, and tag management platforms
  • Act as the company’s foremost thought leader on tags, keep up with the latest trends and technologies, and identify opportunities for continuous improvement on issues like latency in page load time and tracking on mobile platforms
  • Work with finance and technology to continually maximize the use of retail shopper audience data and increase revenue sharing for top tier retail partners
  • Ensure all audience segments have proper market segments, product groups, macro and micro segments
  • Develop product solutions to improve website content cataloging processes, audience segmentation, and targeting strategy, as well as the quality of the digital shopper marketing audience
  • Develop product solutions to leverage our pixel platform to track and catalog digital retail shopping and sales data and assess the impact of advertiser’s marketing campaigns that target specific retailers
  • Develop product innovations that leverage retailer product feed and store lists to improve efficiency and accuracy of cataloging of ecommerce product pages and provide new market segmentation tools
  • Respond and triage app-support tickets to resolve platform issues for the Account Services team
  • Build knowledge base for internal use by account services to provide a resource for that team to proactively resolve common problems and troubleshoot platform issues
  • Create and prioritize use cases and product specifications, own the backlog, and participate in roadmap planning
  • Train Ad Ops team on new UI functionality, reports, and process
  • Monitor usage/adoption of new strategies and reporting
  • Assist in changing campaign specs and media planning templates for optimum performance

What You’ll Need to be Successful:

  • Bachelor’s degree required
  • High proficiency in MS Excel for data analysis
  • Basic MySQL query experience
  • Experience with CMS and/or Tag Management solutions
  • Strong communication and project management skills
  • Ability to adapt to new technologies as needed
  • Demonstrated problem solver
  • Strong analytical background
  • Experience working on multiple tasks with competing deadlines
  • Detail-oriented and organized
  • A basic understanding of web technologies, including HTML

We currently have more than 100 open career opportunities across the country, so be sure to mention the appropriate Job Code with any correspondence!

About Resolvit:

Resolvit is an international technology consulting firm with industry-leading customers in the financial services, high tech, manufacturing, retail, life sciences, and government sectors. Through its partnerships, Resolvit delivers highly impactful, innovative solutions across five core areas: Infrastructure Modernization, Application Development Services, Enterprise Data Management & Analytics, Knowledge & Content Management, and Strategic Staffing.

Posted On: Wednesday, February 2, 2022

Apply to this job
  • It is the policy of Resolvit, LLC to provide and administer employment, training, compensation, promotion, benefits and employment practices without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, age, disability, medical condition, veteran status, marital status, or political affiliation.