Consumer Engagement Manager

Resolvit.com - Remote

RESOLVIT

Bringing Solutions That Make Business Better

Join Resolvit as a Consumer Engagement Manager and be part of a creative, forward-thinking team. Our success at deploying skilled, highly knowledgeable experts has landed us on the Inc. 5000 list of America’s fastest-growing companies four times – and we’re just getting started.

As the Consumer Engagement Manager, you will create and execute experience-based differentiation to help increase awareness, improve customer retention, enhance customer satisfaction, and increase cross-selling and up-selling opportunities. You will build high-value brand equity and industry authority with consumers through brand voice, enabling authentic interactions across multiple channels, converting consumers, and driving organic traffic. You will also own the end-to-end planning and execution of consumer engagement plans across all channels. Additionally, you will:

  • Be responsible for bringing consumers to the website through social media and other content channels and leveraging eCRM for engagement, activation, and retention
  • Analyze campaign performance data to drive continuous improvement and hypothesis-led testing of new concepts

What You’ll Need to be Successful:

  • 5 to 7 years of email marketing/consumer engagement experience, with a track record of success across content channels
  • Bachelor’s degree, preferably in journalism, marketing communications, PR, digital marketing, or similar related disciplines
  • B2C/ DTC (Direct-to-Consumer) email marketing and consumer engagement (social, blogging, content marketing) experience in a startup or fast-cycle innovation business
  • Marketing automation system management experience and strategic implementation and operational execution in Salesforce Pardot, HubSpot, Bronto, Silverpop/IBM, or another similar platform
  • Experience with content calendar creation, curation, and execution
  • Deep experience leveraging analytics platforms (platform-specific analytics tools and Google Analytics certification) for campaign performance reporting and optimization
  • Ability to analyze campaign performance data to drive continuous improvement and hypothesis-led testing of new concepts
  • Experience in an Agile testing and development environment
  • Analytical and creative, with a passion to develop and test new ways to profitably engage consumers
  • Experienced in end-to-end strategy and planning and implementation of a scalable consumer experience
  • Expertise in developing and carrying out a robust content calendar for eCRM, organic social media, landing pages, and blogs
  • Experience with eCRM automated flows, personalization, campaigns, and promotions
  • An Agile, test/learn/iterate mindset
  • Strong passion for marketing with the curiosity needed to stay ahead of new trends and tools
  • Excellent written and verbal communication skills.
  • Ability to collaborate and operate within a large, complex organization
  • Ability to operate with discipline while managing multiple projects simultaneously
  • Self-starter who can thrive in a fast-paced, dynamic, and sometimes ambiguous environment

Benefits:

At Resolvit, you’ll be given the support you need to grow in your consulting career. In addition to opportunities for advancement, we offer:

  • Medical, dental, and vision insurance
  • Life insurance coverage
  • Long-term and short-term disability coverage
  • 401(k) retirement plan with matching
  • Professional support from our Client & Employee Optimization Specialist

We currently have more than 100 open career opportunities across the country, so be sure to mention the appropriate Job Code with any correspondence!

About Resolvit:

Resolvit is an international technology consulting firm with industry-leading customers in the financial services, high tech, manufacturing, retail, life sciences, and government sectors. Through its partnerships, Resolvit delivers highly impactful, innovative solutions across five core areas: Infrastructure Modernization, Application Development Services, Enterprise Data Management & Analytics, Knowledge & Content Management, and Strategic Staffing.



Posted On: Thursday, February 3, 2022



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  • It is the policy of Resolvit, LLC to provide and administer employment, training, compensation, promotion, benefits and employment practices without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, age, disability, medical condition, veteran status, marital status, or political affiliation.