Route Networking Group

Route Networking Group Current Positions

Brand Marketing and Social Media Coordinator

Route Networking Group - Boise, ID


If you are ready to kickstart your career in Marketing and Communications by building real-world experience with marketing strategies, brand messages, social media, campaign development and online marketing, this opportunity is for you! This is a great opportunity to have a significant impact on two national CPG food brands. You will also gain exposure and skills in a fast-paced collaborative office environment and help drive sales and revenue for the company.

Marketing Coordinator Key Duties and Responsibilities

Brand CommunicationsTime Allocation: 25 hours per week or 60%

  • Collaborate with sales and marketing team to fully understand products and communication needs to be implemented.
  • Gather and organize materials necessary to understand projects and competition, such as sales literature and/or previous marketing campaigns; analyze these materials to determine the most effective communication techniques.
  • Draft and propose communication campaigns which will include social and online media, print, e-mail, and other mediums.
  • Evaluate success of campaigns when completed, including website, social, and other analytics.
  • Attend trade shows and community fairs and manage the brand booth.
  • Conduct promotions or demos when necessary.
  • Develop and manage content for social media marketing calendar and various programs and campaigns in conjunction with external agencies.
  • Facilitate customer service communication via email or phone.
  • Work with digital teams to update and maintain websites and all online media as necessary.
  • Coordinate internal communications with other divisions.
  • Negotiate contracts for services needed to execute a marketing strategy when necessary.
  • Maintain and organize brand standards.

Market Research and Analysis Time Allocation: 15 hours per week or 40%

  • Identify new markets and target customers.
    • Determine demand for products, services, and efficacy of existing marketing campaigns and strategies.
  • Create, update, and organize informational marketing and pitch decks.
  • Conduct market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products.
  • Maintain knowledge of trends and developments in the market.
    • Communicate changes, trends, and updates as needed.
  • Collect and compile customer feedback in an easily reviewed and understood format.

Responsibility Overview

  • Assigned responsibilities include but are not limited to:
    • Social Media platform calendar planning and community management (FB, IG, Pinterest)
    • Monthly Email Newsletter and/or market surveys
    • Copywriting/editing marketing communications including social content
    • New product research and creating and editing informational and research decks.
    • Marketing and promotional event coordination.
    • Customer Service when necessary.
    • Other special projects as assigned.

Physical Demands

The ability to lift and transport product samples and trade show materials, bend or stand, as necessary. Other lifting may include the ability to lift-up-to 40 lbs.

Minimum Qualifications

  • Strong analytical, organizational, and problem-solving skills.
  • Proven sales and customer service skills.
  • 1-2 years of social media experience with proven understanding of social media platforms.
  • Excellent verbal and written communication skills.
  • High level of professional decorum.
  • Superior organizational skills and experience meeting deadlines.
  • Multi-task with high level of accuracy, follow-through, and detail-orientation.
  • Proficiency in MS Office Suite, including Power Point.
  • Occasional travel to trade shows, community fairs, and other events is required.

Company Culture

With our client you will be integrating into a company culture defined by PACE! As an employee you will exemplify and bring forth your unique drive and ambition to fuel the following areas:

PEOPLE first. Everything else follows. We work hard to develop respectful, collaborative relationships and meet shared goals

Take ACTION. We are passionate entrepreneurs and execute with a sense of urgency and strong will to win. We fuel creativity and innovation.

CURIOSITY. We have a deep desire to learn and grow.

ETHICS – We do the right thing in our business and community, even when no one is looking.

! – We have fun and make our mark! We get excited about what we do, we enjoy the process and recognize that enthusiasm and engagement are contagious.

Posted On: Thursday, January 16, 2020

Tagged: Marketing

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