Sr. Digital Media Buyer/Manager

The Spencer Group, Inc. - Kansas City, MO

Sr. Digital Media Buyer/Manager

Responsibilities

  • Develop and execute digital marketing strategies to drive traffic and conversions on client web properties
  • Optimize performance through a digital media mix comprised of PPC/paid search, paid social, retargeting, and display media campaigns
  • Work closely with Account Management and Digital Media leadership to conceptualize, execute, and report on campaign strategy and effectiveness
  • Analyze data and manage budgets, pacing, and client performance to goals
  • Test the performance of ad creative, landing page design, beta opportunities, and other campaign elements to improve results
  • Identify and present new opportunities/areas of growth to clients that will improve their digital media ROI
  • Manage relationships with multiple vendors, working closely to optimize budget and performance
  • Frequent, in-depth data analysis to spot trends/shifts in the landscape and opportunities to improve performance and ROI
  • Participate in client calls to discuss account performance, interpretation of data, and actionable plans based on findings
  • Collaborate cross-channel with other teams to provide client with a holistic view of their digital footprint and better understanding of how each channel interacts with each other

Qualifications

Education: Bachelor’s degree in marketing, business, digital media, or related field

Experience: 3+ years’ demonstrated experience with the following:

  • Client-facing relationship experience in managing pay-per-click/search engine marketing campaigns
  • Experience with paid social, display, or other digital media channels
  • Experience using Google Adwords and Analytics
  • Proficiency in Microsoft Excel, specifically for trend analysis using pivot tables, vlookups, etc.
  • In-depth knowledge of other Microsoft Office applications (Word, PowerPoint, Outlook)

Preferred Qualifications:

  • Google Adwords and/or Analytics certification
  • Experience with 3rd party management tools, such as Marin, DoubleClick Search, or Kenshoo
  • Familiarity with HTML and JavaScript
  • An understanding of the Higher Education and Post-Secondary Education sector

*Client Confidential*



Posted On: Tuesday, December 11, 2018



Apply to this job
or