Digital Marketing Account Director

The Spencer Group, Inc. - Kansas City, MO

Digital Marketing Account Director

As an Account Director, you will build long-lasting client relationships, develop innovative marketing and lead generation strategies, and contribute to rapid growth. You will lead all aspects of multiple key accounts from client strategy and performance to financials. Combining strong strategic and tactical skills with robust analytical abilities, you will become an expert in our clients’ businesses and determine how to best integrate the shopping experience into their offerings to add value. You will also oversee a wide range of projects including integrated marketing campaigns, digital campaigns, product marketing launches and client onboarding. Partnering with our engineering and creative teams, you will deliver the best tech solutions and most powerful creative work while meeting business objectives and driving profitable results.

Our ideal candidate will:

Provide proactive strategic management and develop go-to-market and business optimization plans to drive revenue growth

Analyze performance results and compile business insights to find future growth opportunities

Provide strategic leadership to both clients and internal teams and help identify the most impactful projects and action plans

Work cross-functionally to implement campaigns and communicate information throughout the company to provide a seamless customer experience

Analyze results and develop plans to improve customer satisfaction ratings

Provide marketing insights to evolve strategic partnerships and grow revenue

Create data segmentation strategies to tailor campaign messages for various target audiences

Ensure the company’s retention of clientele and facilitate further growth through the development of strategic optimization plans

Understand clients' business in order to generate and present new ideas to improve account profitability

Run internal account team planning meetings, high-level client strategy meetings, and account review meetings

Resolve internal operational challenges impacting campaign performance, including optimization of business opportunities

 Requirements:

Proven track record of exceptional business leadership skills. Understand essential dynamics, strategies, and drivers of the client's business.

Bachelor’s degree with a strong academic record in marketing, advertising, communications, business, or related field required

7-10 years experience leading and managing clients with a demonstrated ability to drive growth via new client initiatives

A history of overseeing client accounts, with limited supervisory oversight, managing both client and internal team expectations, and leading the execution of both strategic and tactical projects

Minimum 5-7 years working in marketing department or agency with hands-on experience using a variety of traditional and digital marketing channels including: web, mobile, marketing automation, email marketing, digital analytics, SEO/SEM, online advertising, social media marketing and direct mail

Financial services and mortgage industry experience are ideal

Strong communication skills, with the ability to relate to, persuade, and build consensus with clients and internal teams, while educating them on emerging and traditional marketing tactics

Creative individual with drive, confidence, and the ability to influence and persuade others at any level of the business

Highly organized with strong project management skills

Positive attitude and high energy with the ability to thrive in a fast paced, highly collaborative environment

Ability to think strategically and make strong judgments about marketing effectiveness

Demonstrated ability to quickly adapt

Strong written, verbal, and listening skills and the ability to collaborate to the best solution

Results oriented, willing to jump in and do any job, big or small

An enthusiastic and positive team player who is able to support and serve those around them

*Client Confidential*

 



Posted On: Wednesday, January 9, 2019



Apply to this job
or