Associate Director of Development - Heluna Health, Los Angeles, CA

Heluna Health - Los Angeles, CA

Sterling Search Inc. has been exclusively retained to recruit for the new Associate Director of Advancement (ADoA) at Heluna Health.

Heluna Health is a national nonprofit organization with annual revenue of $130 million and a leader in providing program and support services to optimize population health for more than 500 health and social service initiatives. The agency offers a full range of program development, personnel, financial and grant management solutions to researchers, universities, consortia, government agencies, community organizations and population health practitioners, so that they can focus on what they do best – helping more people live healthy and productive lives. Heluna Health is also an innovator of direct service programs, including the largest nonprofit network of WIC centers in the nation.


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In recent years, Heluna Health developed a new philanthropy arm to work with their First 5 LA program the “Little by Little School Readiness Program.” Heluna Health hired a Director of Institutional Advancement (DIA) to report to the CEO and develop a long-term sustainability plan, along with a traditional fundraising program, to scale and enhance program funding with the goal of reaching significantly more program participants. A new Associate Director of Advancement will help to creatively scale these efforts.

About the Little by Little School Readiness Program

The evidence–based Little by Little School Readiness Program engages low-income families and fosters early literacy skills to improve school success for children participating in the Women, Infants and Children (WIC) Program. Little by Little is a program of Heluna Health, funded by First 5 LA and serves over 60,000 WIC participants in LA County each year.In addition, the Little by Little School Readiness Program has been piloted in Tulsa, Oklahoma (funded by the George Kaiser Family Foundation) and currently serves more than 12,000 WIC participants each year in that city. Visit to learn more about this program.

With the growth of the Little by Little School Readiness Program, there is a need for additional fundraising staff. Heluna Health is hiring a new ADoA who will spend 50% of his/her time supporting the DIA in continuing to develop the fundraising for the Little by Little School Readiness Program and 50% of her/his time growing philanthropy for the agency as a whole.

With respect to growing philanthropy for Heluna Health, the new ADoA will play a strategic leadership role in developing a robust fund development program for Heluna Health’s non-profit partners. Many of these partners have missions that naturally provide opportunities for philanthropic support. Heluna Health believes it can play an important role in furthering these missions by creating a central philanthropic arm to support them. The Associate Director of Advancement is a new and exciting role for someone who has great passion for community health and, is ready to play a leadership role in building a new advancement program for a large organization with deep social impact.


Position Description

The Associate Director of Advancement is a senior-level, experienced fundraising professional with a direct report to the Director of Advancement and frequent collaboration with Heluna Health’s CEO. This individual will spend 50% of their time supporting agency wide fundraising initiatives for Heluna Health and 50% of their time supporting long-term sustainability efforts for the Little by Little School Readiness Program (a high visibility program of Heluna Health).

She or he will serve as the primary development professional engaged in donor identification (individual, corporate, foundation), prospecting, cultivation, solicitation and stewardship. As a frontline development leader, she or he will work directly with the CEO and the Director of Advancement to develop a robust strategic fundraising plan for Heluna Health and the Little by Little Program with an emphasis on diversifying revenue streams through philanthropic initiatives.

The Development Department

The Associate Director of Advancement reports to the Director of Advancement and is part of a development team that also includes a Development Manager and a Manager of Marketing and Communications. The team also works closely with the agency’s Marketing and Communications Director and staff, as well as the agency’s Chief Program Officer and client support team.

Specific Duties and Responsibilities

The Associate Director of Advancement, in coordination with the Director of Advancement and the CEO, will be charged with creating and executing a comprehensive fundraising plan for Heluna Health. In addition, she/he will work closely with select Heluna Health client partners to assist with and support their fundraising goals. This position also supports all sustainability efforts for the Little by Little School Readiness Program.This individual should have broad and comprehensive development skills, including experience and success with soliciting significant corporate, foundation and individual gifts. Responsibilities include:

Annual Giving

  • Develop and implement innovative, creative giving strategies and programs to cultivate, solicit, and steward annual donors, with major emphasis on creating a robust annual giving program.
  • Identify and solicit gifts from major donors, who have the potential to support innovative public health initiatives at Heluna Health.
  • Oversee all stewardship activities (including the development of donor recognition opportunities).
  • Ensure that donors and prospective donors understand the impact of their philanthropic support to cultivate and ensure a vibrant culture of giving.

Corporate and Foundation Giving

  • Identify and maintain optimized roster of potential corporations and foundations that align with Heluna Health/Little by Little program priorities.
  • Network to engage with leadership in these organizations identified above.
  • Draft proposals, letters of inquiry, reports and other communication material for institutional donors including foundations, corporations, and government entities. Modify solicitation templates based on donors’ interests.
  • Work closely with Heluna Health/Little by Little by program staff to develop and deliver customized proposals, solicitations and reports for unrestricted and program-specific grants, as well as corporate gifts and event sponsorships.
  • Maintain an expectation of excellence in both written and verbal communications, as well as a dedication to superior customer service with an emphasis on relationship building.

Special Events

  • Mange all aspects of one major annual event and smaller donor cultivation events in support of fundraising initiatives, including event site selection, keynote speaker, caterer, etc. and manage all fundraising efforts and logistics associated with the event.
  • Solicit individual and corporate donors for support/sponsorship.
  • Coordinate all event collateral with Marketing and Communications Manager.
  • Lead compilation and maintenance of mailing lists in coordination with the Marketing Dept.

Volunteer Support

  • Collaborate, educate and train Board Members & volunteers in fundraising strategies.
  • Create and nurture opportunities for volunteers to support fundraising initiatives, including but not limited to, a “Young Professionals” group that can be nurtured and groomed for future volunteer leadership roles.
  • Marketing, outreach and recruitment of new volunteers with targeted recruitment based on fundraising/program needs.
  • Communicate with volunteers with a focus on personal connections and responsiveness to needs.


  • Stay abreast of fundraising trends and issues, including digital trends and tools, maintaining knowledge of available training and educational opportunities to expand and develop necessary skills.
  • Maintain research and moves management records in electronic and paper form, as necessary.
  • Other duties, as needed.


Professional Experience and Qualifications

  • Bachelor’s degree required.
  • Demonstrated (10+ years) track record in securing large philanthropic gifts from individuals, foundations and corporations.
  • Experience building and sustaining a successful annual fund program.
  • Experience fundraising for large institutions in the health/social services sector preferred.
  • Special Events experience required.
  • Excellent writing skills, specifically geared towards fundraising, including proposals, corporate solicitations, case statements, digital campaigns, special event collateral and donor recognition/thank you letters.
  • Experience developing relationships with high net worth individuals and/or large corporations/foundations both in CA and nationally is highly desirable.
  • Excellent interpersonal, oral and written presentation skills.
  • Experience with digital fundraising campaigns.
  • Strong organizational and administrative skills, with a demonstrated track record of establishing effective systems that foster collaboration and improve efficiency.
  • Demonstrated analytical skills related to donor research.
  • Ability to think strategically, analytically and creatively.
  • Proficiency with Word, Excel, Outlook; knowledge of Salesforce donor databases helpful.
  • Ability to work with highly sensitive, confidential information using excellent judgment at all times. Demonstrated ability to set and manage priorities under tight deadlines with an outcomes-oriented approach.

A competitive compensation package will be offered to attract an outstanding candidate.

Please send resumes to:

Sterling Search, Inc.

For more information please call 714-433-7040 or email                

Sarah Agee - or Katherine

Direct all correspondence emails and telephone calls to Sterling Search, Inc.

Any resumes sent or telephone calls made to Heluna Health will be redirected to Sterling Search

Heluna Health is an Equal Opportunity Employer

Posted On: Monday, March 16, 2020

Position Contact
Sarah Agee
(714) 433-7040
Costa Mesa, CA
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