Head of Marketing/User-Acquisition (Freelance Portal!)

Strategi.biz - Santa Monica, CA

Our client's mission is to empower millions of freelancers across the globe with a powerful suite of products and services to help them thrive.

Stats: This client is well-funded startup with a team of 30 across multiple countries.  

What we’re looking for
This client is seeking an experienced Director of Acquisition & Retention Marketing, who is passionate about building a product that businesses and freelancers love.

You will lead the strategy, roadmap, and execution across all paid marketing channels in addition to owning customer retention. Become part of our ambitious startup team and create experiences that will improve the work lives of millions of people all over the world.

What You'll Do
Develop, implement, and own the customer acquisition strategy, budget, and results including growing new customer acquisition week over week, driving low CAC across all paid channels, and working with the executive team to develop compelling customer value propositions

  • Serve as the key point of contact when working with our outside Digital Agency for both strategy and execution
  • Own the ideation, prioritization, & execution of all marketing optimization levers
  • Define the retention marketing vision and scale the email program to drive customer revenue, customer engagement, and customer lifetime value through segmentation + email trigger communications
  • Rigor in reading and reacting to channel performance and engagement trends by leveraging insights for desired business goals
  • Partner with technology, data analytics, and product teams to develop and implement proper site and mobile tagging, data (cookie) structures, marketing tech stack - as well as to evolve the user experience on-site that will optimize conversion
  • Implement marketing best practices and collaboration processes that align directly with Product, Data, Engineering, and other Marketing teams
  • Regularly report to exec staff on progress towards goals and participate in discussions about company strategy and business performance management

Who You Are

  • 8+ years experience at a high growth B2C or SaaS company with a focus on leading performance marketing across paid search paid social, display, and email
  • Experience driving the overall marketing strategy from forecasting, budgeting, and planning--to resource allocation, prioritization, campaign execution, optimization, and reporting with a proven track record of successfully acquiring customers
  • Passion for customer lifecycle marketing and driving business results
  • Experience managing full-funnel growth analytics including A/B testing, channel effectiveness, and LTV/CAC analysis - you are quantitative by nature and make decisions supported by data
  • Strong analytical ability and excellent communication skills to build and communicate your strategy
  • Experience building a data-driven culture (and the necessary infrastructure) at a high-growth startup distilling complex analyses into easy-to-consume business insights.
  • Strong project management and process development capabilities
  • Comfortable with building from scratch, building upon existing frameworks and giving form to ambiguity
  • Ability to put yourself in the shoes of your co-workers + customers and use empathy to actively listen and understand their unique needs
  • A proactive, self-starter with the ability to work independently
  • Hard-working with a "no task is too small" attitude
    BS/BA in business administration, marketing, communications or relevant field; MBA preferred

Salary Expectations: $150,000 - $160,000/base++


  • Highly competitive salary plus health, dental, and vision insurance
  • Accessible office location in central Santa Monica that’s close to the beach, and the Metro Expo Line
  • Awesome office snacks, regular team-building events, and company-sponsored dinners
  • Fun company culture that’s a mix of work and play
  • Healthy work/life balance. Because passion is at the heart of our work, and nobody should have to choose just one

Compensation: $150,000 - $160,000

Position Contact
Daniel Parrillo
(415) 816-3874
San Francisco, CA

A recruiting manager and talent acquisition professional with over 20 years of experience recruiting in the San Francisco Bay Area and beyond. Completed my second bachelor's degree in information systems, complimenting an MBA degree. Continually building professional network and candidate pipeline of software engineers and technical talent via social recruiting strategies, networking, attending local technical MeetUp presentations and conferences,

I host and moderate four major LinkedIn communities: Eclipse, Ruby-on-Rails, Java User Group[JUG], and Bay Area Technical Recruiters Society [BATRS]) and contribute and promote many other software engineering MeetUp events, foundations, ecosystems, and online communities.

With the belief that we should use technology to prove ROI, status, and productivity of recruiting strategy, I am very experienced with applicant tracking systems and related reports that allow hiring principles to view the status of submittals and job requirements via a real-time cloud-based application. My experience includes recruiting for immediate job requirements as well as generating career interest from passive candidates in order to generate a pipeline of qualified technical talent.

I have the ability and knowledge to contribute and participate in programming communities hosted by Microsoft (MDN), Oracle Technology Network, Google’s Code, Microstrategy, and others - because I am NOT perceived as a "headhunter" or recruiter... - I'm a software engineer and I leverage this status for purposes of developing a pipeline of passive candidates and individuals interested in leveraging introductions into professional business relationships that will last careers (not just immediate employment or business needs.)

Specialties: Technical Recruiting and Human Resource Services - specializing in staffing strategies, employer branding, and resource augmentation for start-up software and web services companies in the San Francisco Bay Area and Silicon Valley

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