Point32Health has created a new role to support and guide the product marketing team for the Commercial Division – driving product awareness and engagement to brokers, employers and members of our employer-sponsored products, as well as the individual market. This role reports to the Director, Strategic Marketing & Creative Services for the Commercial Division – and supports both product portfolios of Harvard Pilgrim and Tufts Health Plan.
S/He will play a key role is representing the Commercial Division’s portfolio across internal and external audiences (B2B and B2C) – to ensure that value propositions and messaging are compelling, translate value and support the overall positioning of the Commercial Division. S/he will lead a team of talented product marketers who focus on key programs and services of the Commercial Division; however, this role will also help to ensure these discreet programs connect to the Division’s overall position (through content, promotions and strategy) and priorities (business goals and seasonality). S/he will also look for opportunities for cross-promotion of products and services that are timely (opportunistic and/or seasonal) to maintain relevancy for all products.
EDUCATION: (Minimum education required)
EXPERIENCE: (Years of experience)
SKILL REQUIREMENTS: (Include interpersonal skills)
What we build together changes our customer's health for the better. We are looking for talented and innovative people to join our team. Come join us!
Please note: As of January 18, 2022, all employees — including remote employees — must be fully vaccinated. This position will require the successful candidate to show proof of full vaccination against COVID-19. Point32Health is an equal opportunity employer, and will consider reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.
Point32Health is a leading health and wellbeing organization, delivering an ever-better health care experience to everyone in our communities. Building on the quality, nonprofit heritage of our founding organizations, Tufts Health Plan and Harvard Pilgrim Health Care, we leverage our experience and expertise to help people find their version of healthier living through a broad range of health plans and tools that make navigating health and wellbeing easier.
At Point32Health, we’re working to reshape the world of health care by pushing past the status quo and delivering even more to the diverse communities we serve: more innovation, more access, more support, and healthier lives. And we want people like you on our side to make it even better.
This job has been posted by TalentBoost on behalf of Point32Health. TalentBoost is committed to the fundamental principle of equal opportunity and equal treatment for every prospective and current employee. It is the policy of TalentBoost not to discriminate based on race, color, national or ethnic origin, ancestry, age, religion, creed, disability, sex and gender, sexual orientation, gender identity and/or expression, military or veteran status, or any other characteristic protected under applicable federal, state or local law.
Req ID: R3144