Customer Retention Marketing Manager

Team Red Dog - Redmond, WA

Are you a marketing manager with excellent communication skills and a focus on customer retention? Check out this role!

Opportunity Overview: Our client, a SaaS Co--Software company, is looking for a Marketing Manager skilled in customer retention to collaborate with cross-departmental teams in developing strategic marketing plans to hit defined goals for customer retention. This role will be reporting to the Senior Director of Demand Generation. The Customer Retention Marketing Manager will own strategy development aimed at scaling user engagement and retention programs. You will play an integral role in defining innovative ways to nurture and retain customer relationships, reduce their churn, and improve engagement and lifetime value. Discover a community of people-focused teammates and a vibrant company culture with this role. Our client offers competitive benefits packages, including but not limited to excellent health coverage, continuing education options, 401K matching and so much more.


Responsibilities include, but are not limited to the following:

  • Develop, manage and execute impactful marketing programs in order to support retention goals
  • Attain an intimate knowledge of customers portfolio and their most pressing challenges through research, feedback loops, and direct interactions
  • Create content, such as case studies, customer stories, etc., for integration into direct and indirect communication streams to support retention strategy and renewals
  • Partner with the customer success organization to drive programs, actions, and campaigns that directly influence retention goals
  • Understand and own the customer lifecycle to engage with customers with impactful programs and communications that influence product adoption and churn
  • Ownership of defining goals, programs, and KPIs within the customer segment
  • Create and own the plan for the year comprised of strategies, messaging, and programs
  • Take a data-driven approach to understanding the customer segmentation



  • 6+ years relevant experience specific to customer marketing directly supporting customer retention goals
  • Strong track record of customer-centrism, and ability to apply a customer-first focus from positioning development to go-to-market execution
  • Direct experience designing and managing retention marketing programs; enterprise retention experience preferred
  • Experience bringing together internal teams to meet shared goals
  • Proven success in building and engaging audiences through various channels
  • Exceptional written and verbal communications, including strong presentation skills
  • Comfortable working with data and reporting on performance and impact of campaigns and programs
  • Familiar with marketing technology including Salesforce, Marketo, and Pendo
  • Experience engaging with customers across geographies and industries, at all levels
  • Bachelor’s degree in marketing, or applicable experience


Job Type: Full-time, direct hire

Estimated Start Date: ASAP

Location: Remote is possible. Preferably Greater Seattle area or Colorado Springs, CO (Must be willing to work west coast business hours)


Why Work with Team Red Dog?

Whether you’re looking for a role at a Fortune 500 company or a growing local business, Team Red Dog has the clients you want to connect with. With our high-touch, people-first approach, we’ll help you find that next career step to fit your unique blend of skills, strengths, and passions.

To apply for this opportunity, please visit or fill out the form below. Please include your resume. If your background is a match for this specific role, then someone from our Recruiting Team will contact you soon. Candidates must be eligible to work in the US without sponsorship. Team Red Dog is an equal opportunity employer and E-Verify employer. Employment is contingent upon successful completion of background check. No third-party recruiters please.





Posted On: Saturday, July 3, 2021

Apply to this job
  • Please answer some quick questions
  • *
    Team Red Dog does not currently work with C2C companies or provide sponsorship.
  • *
    Team Red Dog does not assist with relocation.
  • *
  • *
    Please choose no more than 2 options.
  • *
  • *
  • *
  • Such as: Special accommodations, special circumstances, already-planned relocation dates, resume gaps of 5+ months, etc.
  • *