Marketing Coordinator

The SMASH Co - Saint Louis, MO

Marketing Account Coordinator

Reports to: Integrator CEO

Role (Position Overview):

The SMASH CO. is seeking an outgoing, adaptable, and communicative candidate who is proactive and passionate about the company marketing products and the clients they serve. The Account Coordinator will act as the main point of contact for our clients, track campaign results, and be responsible for maintaining overall client satisfaction from onboarding through the life of the account.

Responsibilities (Tasks associated with the role):

  • Conduct all new client onboarding calls and set performance targets and expectations

  • Assist the clients in collecting the necessary information to begin a project or campaign

  • Depending on need, assist the clients in setting up the necessary business pages

  • Act as a liaison between third party vendors and clients to ensure proper project management

  • Conduct weekly phone calls with clients to review account and troubleshoot any issues that may arise

  • Conduct monthly campaign performance reviews with client

  • Present the SEO/PPC reports from Marketing team members in client meetings and review with appropriate parties

  • Manage client accounts through multiple third party platforms including GoogleMyBusiness, Bright Local, WhatConverts, and Sharpnet.

  • Receive all client feedback and give directive to the team as needed

  • Identify opportunities to upsell marketing services that would benefit both SMASH CO. and the client.

  • Collaborate with various internal departments to increase client retention and maintain internal branding.

  • Complete and screen record process and initial site audits to assist in sales

  • Maintain notes in internal CRM with up-to-date client feedback

Requirements (Expected Proficiencies):

  • The ability to perform daily account management and optimization of various marketing accounts

  • Bachelor's degree in Digital Marketing or related field or relevant experience

  • NOT a COVID vaccination or mask (We believe in free-will)

  • 1-2 years of marketing/account management experience

  • 1-2 years PPC/Paid Social Media advertising experience

  • Proficient in the Google Business Suite

  • Proficient with SEO and Web Analytics

  • Basic understanding of the different website hosting platforms

  • Excellent written/spoken communication skills

  • Strong client management and problem solving skills

Results Required:

  • Prove client campaign success through appropriate lead generation reports and client communication documentation.

  • Maintain recurring revenue for the department through client retention at a rate of 70% or more

  • Generate a set amount of monthly revenue for the department through marketing upsells

Posted On: Monday, November 8, 2021

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