Opportunity to bring your Analytics and Data Management Platform expertise to a global Digital Strategy firm enabling a major airline to realize the benefits of a major DMP Investment.
As a Associate Director you will serve as project lead for the analytics workstream and manage all client deliverables, and be responsible for articulating the technical approach for the integration.
This is heavy client-facing role requiring superior communication skills, and the ability to understand the impact of decisions, what’s in scope and what’s out of scope, to guide the teams.
First and foremost.... Deliver Data-driven, actionable insights!
Leverage advanced analytics and statistical tools to explore and analyze data from multiple sources, and elevate the conversation with clients
Present insights to clients and account teams in a compelling and relevant story with recommendations backed by robust analysis
Develop strategies to help clients activate their analytics and create a more data-driven culture
Implementation and Integration of Data Management Platforms
Implementation of DMPs ensuring taxonomies, tags, and integrations are leveraged to support data analytics, insights and channel level targeting.
Implementation of testing and optimization tools with integration across marketing and data platforms to ensure sound testing, targeting, and personalization strategies
Recruit and Manage team of ‘rock-star’ analysts
Manage and develop a team of analysts to: build deep subject matter expertise in Marketing Analytics, create intellectual property
Develop a high performance team with diverse analytics capabilities including analytics implementation, quantitative analysis and customer analytics
Provide strategic guidance on analytics and measurement strategies, while leading by example with an active delivery role
Develop an intimate understanding of our clients business and their customers, and pro-actively identify ways to help our clients achieve their goals
Collaborate with cross functional teams, including creative, design and technology to shape meaningful customer journeys and customer centric thinking
Expertise guidelines :
8-10+ years of experience in Data Science, Marketing Analytics, Digital Marketing, or a business related fields.
Bachelor’s degree, in Marketing, Business, Engineering or a related field. MBA preferred
Passion for digital analytics, working with data and deriving insights to answer client business questions
Experience leading and delivering marketing analytics engagements
Strong knowledge of the digital space and digital analytics
Strong communication and client service skills
Strong consultative skills and the ability to challenge status quo and gain adoption
Comfort with working in and contributing to a fast-paced, team based environment
Management or mentorship experience - providing training, project support, career advice and delegated responsibilities
Expertise in leading implementations of marketing platforms including: Adobe, Google, Salesforce, Oracle or IBM. Emphasis on their analytics, campaign and testing capabilities
Proficiency in advanced analytical tools including: SAS, SQL or R
Proficiency in data visualization tools including: Tableau or Domo
Good understanding of advanced statistical techniques, including uplift modeling, logistic regression and cluster analysis
An understanding of master data management principles and data governance best practices
A good understanding of machine learning techniques and tools
Proven ability to influence stakeholder and senior leaders, and manage organizational change
Previous experience with the following platforms is required. This includes understanding of implementation as well as key use cases:
Data Management platforms - Adobe Audience Manager and SalesForce Audience Studio (Krux)
Digital Analytics platforms – Adobe Analytics
Previous experience with the following platforms is strongly preferred.
Email and Marketing Automation – SalesForce Email Studio
Ad Serving Platforms – DoubleClick Campaign Manager
Tag Management Platforms – Ensighten and Adobe Launch
In addition, the candidate must be knowledgeable in the following digital analytics concepts:
Digital advertising measurement and attribution
Cross channel experience personalization
Audience retargeting and suppression