Senior Content Marketing Manager

Turn2Partners - Washington, DC

Our client needs a Content Marketing Manager to execute their content strategy (blog, whitepapers, presentations, web content, bylined articles, etc) and their public relations strategy. This hands-on role combines writing, editing, editorial planning, and overseeing external contractors.
In addition, the content marketing manager plays a central role in a fast moving, highly collaborative marketing group.

Responsibilities:

Own the Editorial Content Calendar

  • Develop and manage content calendar for the blog, marketing collateral, case studies, and other pieces of material
  • Determine content requirements (expertise from inside or outside the organization, other pieces of information)
  • Manage the ideation process with input from stakeholders across the organization

Write & Edit Compelling Content

  • Monitor and respond to news and events outside the organization with quick hit blogs content
  • Interview key stakeholders (including customers) and create content for use with trade and other media
  • Write weekly (or more) blog posts in support of the editorial calendar
  • Create or oversee the creation of various types of content used to generate leads in demand generation and account based marketing campaigns
  • Work with product marketing to edit and “punch up” technical content
  • Work with CMO, product marketing, and others to draft presentations and other communications materials
  • Source and manage external writers for expanded capacity as needed

Manage PR Strategy

  • Hone and refine our PR strategy to drive maximum effectiveness
  • Guide our public relations efforts to align with our overall brand story
  • Act as primary liaison to our PR firm and drive accountability for results

Leverage Content to Further Business Goals

  • Work with head of demand to incorporate SEO best practices into content plans and materials
  • Work with the broader marketing team to develop promotion strategies for content pieces.

Accountabilities:

  • Reports directly to the Chief Marketing Officer
  • Key interfaces include: product marketing, demand generation, product management, public relations, graphic design, as well as the CEO and other executives.
  • Is a key member of the marketing team.

Requirements:

  • Must be an exceptional writer, editor, and storyteller
  • 5+ years content marketing experience in B2B enterprise software, ideally in information security
  • Ability to understand, translate and communicate technical concepts clearly and concisely
  • Understand information design and how to effectively present written and other information in a digestible and compelling manner
  • Ability to lead a public relations firm toward strategic execution
  • Understand Search Engine Optimization and be able to incorporate SEO strategy into content development
  • Ability to work fast without compromising quality
  • Ability to work within and outside the organization, including with executives, product managers, technical professionals, and external writers
  • Self-directed and collaborative -- ability to work autonomously and as part of a team as needed
  • Proven ability to work in an extremely fast paced, highly collaborative startup environment
  • Highly Desirable: Fluent in trends and technology in the cybersecurity/encryption/data protection market.


Posted On: Thursday, January 31, 2019



Apply to this job