UpShot Recruiting

Creative Director

UpShot Recruiting - Hillsborough, NC

Title: Creative Director, eCommerce

Location: Raleigh/Durham/Chapel Hill, NC (Hybrid Office Schedule, 2-3 Days/Week in office) (Relocation assistance available)

Reporting to the Head of eCommerce, our client is hiring a Creative Director to join the effort in modernizing and optimizing the eCommerce site and digital product listings.

Company Overview

  • $200M+ DTC eCommerce Revenue and over 100 Brick and Mortar locations across the US.
  • Privately held with employee ownership program.
  • Established more than 50 years ago.
  • Strong cash reserves, profit margins and never had to lay off staff, even through COVID.
  • 500+ Employees in the US.
  • Average tenure of corporate staff 12 - 15 years.
  • Strong commitment to philanthropic work donating to local and national non-profits at a significant rate.

Position Summary

  • Drive the creative vision for the brand and eCommerce site.
  • Evaluate and recommend UX improvements on the site to improve key KPIs such as conversion, abandon rate, time spent on site, etc.
  • Lead the creative team and guide the external agencies ensuring your creative vision is met.
  • Develop eCommerce guidelines for product photography/imagery and consult as needed with proprietary in-house product marketing and packaging


  • BA in Graphic/Art and 3+ years of art direction or design experience
  • Deep understanding of customer experience, brand management, marketing, advertising, copywriting, storytelling and e-commerce product listings
  • High proficiency in Adobe Creative Suite
  • Knows how to optimize images and designs for various digital platforms

Compensation: 100000 - 110000

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