We are looking for a Senior Product Manager to drive consumer engagement, delight, and monetization from Freedom’s online experiences.
Consumer - understand our audience segments, their jobs to be done, and create experiences that engage them.
Product Strategy - define the product priorities, plans, and compelling enhancements for the team based on consumer understanding, analytics, and business growth potential. Create and maintain a roadmap and engineering/design tickets that are 2-6 sprints ahead.
Execution - maximize consumer and business value delivery from the teams (engineers, designers, QA).
Business Impact - own and drive large, consistent gains in SEO traffic, leads, and enrollments across multiple consumer finance product categories.
Analytics - use analytics to guide the direction and build a rapid, test and learn process that drives consistent growth.
Organic Traffic - partner with SEO and Content leaders to ensure roadmap is optimizing consumer visits, engagement, and monetization as well as delivering our brand messages.
Leadership - 5+ years of Product Management experience at an established online consumer web/app company leading a cross-functional team to effectively deliver consumer and business value in an agile environment.
Strategy - Ability to create and communicate a product vision that stakeholders buy into and aligns with corporate vision, competitive environment, and consumer understanding.
Execution - Independent, strong executor with a natural ability to make things happen through influence.
Consumer and Business Impact - Clear examples of using consumer understanding and analytics to deliver product enhancements that resulted in significant consumer engagement (esp. Return visits) and business growth.
Influence - Ability to earn trust and commitment at all levels of the organization and create win-win situations that benefit the company and your initiative.
Analytical - 3+ years of experience using a rapid, test, and learn product development process to drive significant consumer and business impact.