Vertical Careers, Inc.

VP/Head of Marketing [Mandarin Req'd] for growing large Consumer Products CPG|Retail|eCommerce Company

Vertical Careers, Inc. - Buena Park, CA

Vice President/Head of Marketing

Our client is a large Consumer Products | Retail| eCommerce Company with locations throughout the United States. They are growing and seeking a dynamic and strategic VP or Director of Marketing to join their leadership team.

The VP/Director, Marketing is responsible for the development, execution and monitoring of company branding strategy and marketing plans that are in line with achieving the business goals. S/He also oversees the customer service team to ensure positive customer experience.

Scope of Responsibilities:

  • Develop branding strategy, brand activation plans, and ecommerce marketing plans, including digital and social media marketing, events, media, email marketing and CRM activities; Ensure marketing plans, deliverables, and timings are met by coordinating and working closely with internal partners including but not limited to Retail Operations, eCommerce, etc.
  • Manage SEO/SEM campaigns and sites for areas that can be optimized, implement effective keywords and targets to drive the most valuable traffic; Implement effective SEO content for blogs, websites and social media accounts
  • Pursue partnerships with new/untapped digital platforms, working with internal and external partners to develop innovative and effective marketing campaigns and online tools
  • Oversee the design and graphics of promotional items, webpage, and marketing tools in support of increasing branding image, effectiveness of marketing campaigns, and positive customer experience.
  • Manage the planning, budget and execution of events, promotions and CRM activities, and monitor the effectiveness of these marketing activities; Conduct analysis to assess the performance of each marketing channel and make any necessary recommendations for follow up action plan in order to increase marketing effectiveness.
  • Oversee Marketing functions including but not limited to graphic design, events, public relations, and customer service
  • Lead and grow the Marketing team; Execute other duties as assigned


  • Bachelor's degree in Marketing or Business related field; Masters' preferred
  • 10+ Years of Professional Experience in Marketing with 5+ Years in ecommerce marketing
  • Experience in Food & Beverage, Grocery, or Retail industry is desired
  • Exceptional leadership and experience with developing a team is required
  • Expert-level knowledge of e-commerce and digital marketing Skills
  • Excellent verbal and written communication skills and customer service to articulate and analyze ideas between customers and stores.
  • Conversational Chinese Mandarin is required.
  • Strong presentation and interpersonal skills; Excellent communication, storyteller, collaboration, and planning skills
  • Proficiency with analytics tools and web traffic reporting, and ability to do deep data analysis and drive recommendations to executives
  • Demonstrate organizational and time management skills, flexibility and ability to produce results in a fast paced environment
  • Self-starter with a hands-on approach, a good sense of prioritization and the ability to work under pressure in a fast-paced environment
  • Outstanding ability to think creatively, strategically, and identify and resolve problems
  • Ability to manage multiple projects and ensure all projects are completed in a timely manner.
  • An understanding of all aspects of client-focused brand and marketing creative, including brand development, social, digital, advertising, and media design.
  • Ability to pro-actively plan, schedule and execute multiple tasks simultaneously
  • Ability to maintain confidential business information
  • Computer proficiency including Microsoft Office (Word, Excel, Powerpoint, Outlook),
  • Marketing related tools, CRM tools such as HubSpot, Zendesk, eCommerce platforms such as Alibaba, Shopify and Wordpress
  • Ability to work independently with minimum supervision
  • Strong team player mindset


Posted On: Tuesday, September 14, 2021
Compensation: Market Pay DOE

Position Contact
Eva Chiu
Managing Partner| Executive Search
(626) 608-5228,

Eva Chiu has 20 years of specialized staffing and recruitment expertise. Eva is known for her energy, enthusiasm and passion for connecting the right people with the right opportunities whereby helping you "Step Up in the World!" Her dedication to providing the highest quality service to both clients and candidates is one of her strongest attributes. Prior to Vertical Careers, Eva spent nearly 10 years with one of the nation’s largest specialized staffing firms first, as an account manager, and then as an executive recruiter specializing in accounting and finance professionals, achieving numerous accolades, including:

  • Superstars 2003, 2004 (Account Manager)
  • Superstars 2005, 2006, 2008, 2009 & 2010 (Executive Recruiter)
  • Rookie of the Year 2005 (Executive Recruiter)
  • Southern California Executive Recruiter of The Year 2006
  • Platinum Club 2006, 2008 & 2010 (Top 5%)
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