Vertical Careers, Inc.

Director of Sales and Marketing Analytics for growing consumer products company

Vertical Careers, Inc. - Playa Vista, CA


Director of Sales and Marketing Analytics

Key Functions/Responsibilities:


  • Review the measurement of key demographic and channel metrics.
  • Lead the optimization of customer SKU assortment and marketing spend.
  • Manage and negotiate customer specific POS and market share contracts.
  • Oversee the development and updating of KPI customer performance deck.
  • Track sales, provide key data interpretation, determine promotional ROI, forecast and identify trends and opportunity gaps to assist in proactively supporting the growth of our brands.
  • Develop and provide consistent reporting of product and customer performance.
  • Develop queries, collect, and compile data into organized presentation formatted spreadsheets.


  • Further develop, produce, and analyze account specific P&Ls, while leading the development of improving reporting systems.
  • Lead the budgeting process for sales and key operating expenses.
  • Drive the updating of annual forecast, and further automate routine updates.


  • Utilize market data to understand top trends and lagging categories, including categories where company does and does not have a presence.
  • Lead the analysis of new item performance.
  • Partner with marketing on improving SKU margin.

Operations/Demand Planning

  • Partner with Demand Planning on analyzing inventory levels.
  • Provide key insights and analysis to owner and executive team.
  • Develop pitch decks for investors.
  • Develop and drive processes and procedures.


  • Support sales on execution of customer presentations.
  • Oversee the production of routine sales reports.


  • Bachelor’s degree in Finance, Accounting, or related field of study. Master’s Degree / MBA preferred.
  • Experience with sales analysis in the CPG or Retail industries is required.
  • 8+ years of progressive experience in sales and marketing analytics, with 3+ years of supervisory experience.
  • Experience with MAS 200, SAP Business One, or related ERP software highly preferred.
  • Experience in writing database queries using a combination of Excel, Crystal Reports and Access.
  • Experience with, IRI/AC Nielsen, SPINS and processing reports from Retail Link.
  • Ability to manage multiple tasks/projects and prioritize in a dynamic and fast pace environment.
  • Must be highly detail oriented with strong organizational, analytical and problem-solving skills.

Posted On: Thursday, August 12, 2021
Compensation: Market Pay +DOE

Position Contact
Eva Chiu
Managing Partner| Executive Search
(626) 608-5228,

Eva Chiu has 20 years of specialized staffing and recruitment expertise. Eva is known for her energy, enthusiasm and passion for connecting the right people with the right opportunities whereby helping you "Step Up in the World!" Her dedication to providing the highest quality service to both clients and candidates is one of her strongest attributes. Prior to Vertical Careers, Eva spent nearly 10 years with one of the nation’s largest specialized staffing firms first, as an account manager, and then as an executive recruiter specializing in accounting and finance professionals, achieving numerous accolades, including:

  • Superstars 2003, 2004 (Account Manager)
  • Superstars 2005, 2006, 2008, 2009 & 2010 (Executive Recruiter)
  • Rookie of the Year 2005 (Executive Recruiter)
  • Southern California Executive Recruiter of The Year 2006
  • Platinum Club 2006, 2008 & 2010 (Top 5%)
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