Market Researcher

Wayne Technologies, Inc. - Houston, TX

Explosive growth has created the need for a Market Researcher in our Houston HQ located in the Galleria. Liaising between our Education & Awareness and our Business Development teams, you'll be responsible for market/industry research and analysis, uncovering trends, and presenting your findings to executives with the goal of breaking into new markets segments across the United States.

Required skills:

  • Ability to interact effectively in a cross-functional team (Creative, Analytics, Product Management, C-Level)

  • Desire, organization, and prioritization

  • Account management

  • Strong written and verbal skills

  • Intellectual curiosity

  • Initiative and pro-activity

  • Problem solving and decision making

  • Active listener

     

Qualifications

  • No tax background is required

  • Build, maintain, and manage all facets of market research including top priorities and strategic roadmaps

  • Build, maintain, and clean data across all marketing systems and CRMs

  • Identify and research new industries to execute marketing strategies which includes campaign development, training of the sales team, and prioritizing leads to maximize ROI

  • Monitor and track competitive market trends, report findings/conclusions, and make recommendations

  • Synthesize data, analyze results, identify trends, report and execute on key findings and reports that can be shared with stakeholders

  • Act as a liaison between the marketing team and the business development team

  • Enhance and optimize the lead management process and automation ensuring high quality of leads and timely distribution to the sales team

  • Help the team optimize lead generation efforts by analyzing each stage of the marketing and sales funnel and identifying areas for improvement

  • Listen to sales calls to uncover opportunities for improvement of tools, research, and campaigns

  • Perform day-to-day activities such as conducting surveys, market research, and competitive market analysis



Posted On: Friday, January 11, 2019



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