Principal Sales Engineer, Ad Tech; New York City

Xtra Effort Solutions, Inc. - New York, NY

Role: Principal Sales Engineer, Ad Tech; New York City

Customers: nationally and globally recognized communications services, financial services, retail, and media and advertising companies


  • Base salary: $125k to $140k base salary
  • On Target Earnings: $155k to $175k
  • Competitive and comprehensive benefits package

Solution Offering: mix modeling, multi-touch attribution, data management platforms, customer identity management, predictive analytics, segmentation, and targeting solutions


  • 20+ years in business
  • 2000 employees
  • Over 700 accounts
  • $250m +-
  • Global
  • Sample clients: Google, Ticketmaster, Allstate, Aetna, globally recognized banks, Lenovo, Zappos

Competitive advantages: recognized for having the most current, largest, and accurate data set; best in class customer specific data management hygiene and analytic services; high client satisfaction and retention; comprehensive functionality to address several varied needs


Why the company and role are exciting:

  • Talented and supportive team members
  • Sales and Sales Engineering leadership teams are effective and have been with the company for several years
  • Supported by accomplished industry specific marketing teams, i.e., retail, financial services, etc.
  • Recognized as having the best technology, solutions, and service in the industry


Responsibilities/Key Tasks:

  • Establish and maintain strong relationships throughout the sales lifecycle, with a focus on scoping solutions within existing capabilities while still providing and enabling the account strategy.
  • Serve as the primary pre-sales technical, analytical and marketing subject matter expert to help drive adoption and ROI.
  • Align with appropriate sales team members to gather requirements for solutions, and collaborate with delivery team members on the deployment of proposed solutions as governed by statements of work.
  • Provide input for project plans, resource requirements, and cost estimates as applicable.



Qualifications/Education Requirement:

  • 5-10 years of relevant experience in a sales support and/or client project/consulting capacity
  • Bachelor’s degree required, MBA or Advanced Degree in Marketing or Statistics is preferred
  • Prior Attribution Modeling or Marketing Mix Modeling required, prior AdTech,Analytics, Audience Modeling and/or Test & Control experiment design experience strongly preferred
  • Detail-oriented with proven ability to understand and translate high level objectives into an actionable deliverable and project plan
  • Flexibility, quick thinker/learner, communication, tenacity, collaboration, judgment and leadership skills
  • Familiarity with market research, statistical methods, big data, segmentation modeling approaches, and marketing concepts required
  • Ability to travel between 30% to 50% of the time


Posted On: Tuesday, May 28, 2019
Compensation: $135,000.00

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