Enterprise field sales: selling pricing and trade promotion management SaaS to food industry

Xtra Effort Solutions, Inc. - any major USA hub, united States


Location: preferably Chicago, but any major USA hub is OK


  • $90k to $150k base salary (depends on candidate)
  • $180k to $300k OTE (depends on the candidate
  • Benefits
  • Equity potential

Solution offering: Trade Management and pricing SaaS to help CPG companies improve return on investment in “Trade Spend”, incentives, coupons, local advertising, etc.. Improved timeliness and accuracy in seeing what trade spend is worthwhile and where to adjust to improve ROI

Target audience: CPG finance, marketing, operations, sales

Competition: incomplete/insufficient ERP systems, select purpose-built direct competitors, and the displacement of internally strung together solutions


Why the solutions, role, and company are compelling

  • Impressive customer list, i.e., Nestle, Tyson, Butterball, Rich Products, Kraft, Conagra, Smithfield, Heinz, Pilgrims, Smuckers, Nathan’s Famous, Ken’s Goods, Unilever, Perdue Farms, Mars, Hormel, Land O Lakes, etc.
  • 100% customer retention since 2013
  • Are effective in incorporating their impressive clients’ feedback into new product functionality
  • 10+ years in business
  • Easy to use and intuitive
  • High touch, effective user training and customer service
  • Team members come from the CPG industry, very experienced with deep domain expertise
  • Superior analytics
  • Double-digit growth for both revenue and earnings.
  • Company is highly regarded and known within thin growing niche. Deep industry expertise
  • Well-funded, financially stable
  • Accomplished, proven, and smart leadership team
  • Board that is supportive of growth
  • Very high customer satisfaction and retention

Deal Size:

  • $150k+ in annual subscription value for middle market
  • $750k - several million for enterprise
  • $200k- $500k for initial set up

Sales cycle: 3-9 months

Candidate Criteria:

  • Ideal candidate successfully sold trade promotion and pricing management software to food and food service industry
  • Alternative profile 'A' candidate sold ERP, business intelligence, supply chain, analytics, etc. to food service industry
  • Alternative profile 'B' candidate sold trade promotion/pricing software to CPG industry

Additional must have criteria:

  • Track record for prospecting, qualifying, and closing net 5 -10 net new clients per year, selling software at $150k+ per deal
  • Recent and deep track record of quota achievement
  • Hands on experience with developing ROI, RFP’s, etc.
  • Bachelor’s degree
  • Travel up to 30%


Posted On: Tuesday, December 4, 2018
Compensation: $90k>$150k; & up to $300k OTE

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