Our partner is seeking a Director of Content & Social Media to define and lead our brand’s voice across digital platforms. This leader will set the vision and strategy for social media, content creation, and community engagement, ensuring these functions work together to drive cultural relevance, brand growth, and measurable business results. The role requires a balance of creativity, strategic oversight, and operational excellence, with the ability to inspire teams, push innovation, and translate insights into bold ideas that resonate with consumers.

Responsibilities to include:

Strategic Leadership

• Develop and evolve the company's long-term content and social media strategy across owned, earned, and emerging channels.
• Translate brand priorities and marketing objectives into actionable, platform-specific strategies that drive awareness, engagement, and business outcomes.
• Partner cross-functionally with brand, media, and digital teams to ensure cohesive planning and integrated activations.
• Champion innovation by piloting new formats, platforms, and technologies, including AI, social commerce, and experimental content approaches.
• Develop out-of-the-box ideas that expand the company's voice both on and beyond social platforms.

Content & Creative Direction

• Lead creative concepting and production of social-first storytelling, ensuring all content is platform-native, trend-aware, and culturally fluent.
• Develop and articulate clear briefs to inspire creative teams—both in-house and partner agencies—to produce engaging, meaningful, and community-building content.
• Create a model for managing channels that prioritizes iteration, fueled by learnings from top-performing content and community insights.
• Oversee high-quality content development across video, live streaming, and multimedia storytelling, from ideation through distribution.
• Ensure consistency in brand voice, tone, and storytelling across all touchpoints.

Social Strategy & Engagement

• Define and execute platform strategies across TikTok, Instagram, YouTube, LinkedIn, Threads, Pinterest, and emerging channels.
• Establish community management guidelines to ensure timely, empathetic, and brand-right engagement.
• Collaborate on influencer and creator strategy, integrating creator content into broader campaigns to amplify reach and authenticity.
• Monitor cultural moments and online trends, leveraging a deep appreciation for pop culture to identify opportunities for relevance and breakthrough content.
• Support escalation and reputational risk protocols, ensuring the company's remains agile and responsive in fast-moving environments.

Analytics & Growth

• Define KPIs across audience growth, engagement, reach, and brand impact, tying results back to business objectives.
• Leverage analytics and social listening tools (e.g., Sprout Social, Hootsuite, Google Analytics) to optimize strategy and fuel iterative improvement.
• Deliver actionable insights and regular performance updates to senior leadership.
• Benchmark against competitors and category leaders to keep the company's social presence innovative and competitive.

Team Leadership

• Lead, mentor, and grow a high-performing team across social strategy, content creation, and community engagement.
• Set clear objectives, workflows, and priorities that balance creativity, agility, and operational rigor.
• Coach and develop team members, ensuring opportunities for growth and cross-functional collaboration.
• Manage external partners, creators, and agencies to expand creative capacity and production scale.

What You Will Need

• Bachelor’s degree in Marketing, Communications, or related field.
• 10+ years in social media, content strategy, or digital marketing; 5+ years leading teams.
• Proven expertise in developing high-performing video content strategies across TikTok, Instagram Reels, YouTube Shorts, and emerging video platforms.
• Proven track record of building and scaling content and social ecosystems that deliver measurable brand and business growth.
• Deep platform expertise and fluency in content trends, cultural relevance, and algorithm dynamics.
• Experience leading video production, live activations, and social-first creative.
• Strong analytical skills with ability to translate insights into actionable strategies.
• Exceptional communication, collaboration, and leadership skills.
• Background in consumer lifestyle, CPG, or culturally driven brands strongly preferred.

Success in this Role Looks Like

• A cohesive, agile, and high-performing content and social organization.
• Breakthrough campaigns that generate cultural conversation, brand love, and organic growth.
• Measurable impact from social and content on awareness, community growth, and commerce outcomes.
• The company's positioned as a category-defining brand in creativity, cultural fluency, and community building.

Who You Will Work With

Our partner is an organization that values collaboration and community. As the Director, Content & Social Strategy, you will work closely with Creative Marketing, Brand Management and Sales teams.

Posted On: Wednesday, January 14, 2026