We’re looking for a dynamic, experienced product marketer to serve as the strategic lead for cultivating the company's market positioning, solution-oriented messaging, and category growth trajectory. The Lead Product Marketer will report directly to the CMO and spearhead product marketing for our growing company, becoming an internal subject matter expert on understanding our customers' and external market needs, the problems the company solves, the value proposition of the business outcomes the company delivers, and serving as lead storyteller to help articulate the company’s positioning and messaging externally.

The day-to-day of what you will do:

• Lead creation and execution of our product marketing strategy, including positioning of our platform, solution, and use cases
• Establish a deep understanding of our target audience(s), where the company adds value and how to sell and market to each of our personas
• Develop and strengthen external market positioning and messaging to raise the company’s relevancy and urgency for discrete manufacturers
• Introduce a process and ongoing plan for product launch communication and promotion
• Engage with customers, industry influencers, and analysts to promote the company positioning and differentiation
• Create marketing content & sales enablement material based on buyer personas and target audience dimensions in a variety of formats such as presentations, product solution overviews, white papers, demos, infographics, videos, data sheets, eBooks, web pages, online events, and industry conferences
• Closely collaborate with Sales and Marketing teams to create and drive campaigns and presentations with both potential and existing customers
• Work with different internal and external stakeholders to package the product in a way that resonates with our customers and end-users
• Monitor the competition and larger market landscape for supply chain solutions to provide strategic insights that are relevant to the direction of the business and product

The right candidate profile:

• At least 5-7 years of experience in Enterprise B2B product marketing and developing GTM strategies
• Previous experience in Supply Chain Management (SIOP, SIOE), Discrete Manufacturing Production and/or Procurement Operations
• Interest and excitement to join a growth-stage startup with a high degree of empowerment and ability to make an impact
• Storytelling skills, ability to understand, synthesize and explain complex problems in simple terms
• Excellent writing and communication skills with the ability to distill and synthesize complex concepts into clear, concise messages
• Experience translating complex technical concepts and solutions into digestible content for our target market
• A passion and curiosity for supply chain operational excellence and discrete manufacturing
  Ability to drive communication processes and effectively lead cross-functional teams and initiatives
• Have an innate drive to deeply understand the customer and larger market dynamics around them
• Be intellectually curious, seeking to develop expertise and stay abreast of industry trends
• Have a high deal factor and creative problem-solving mindset with the ability to manage cross-functional collaboration and inputs in varied business situations

Posted On: Friday, November 22, 2024