We are looking for a Brand Manager to be responsible for commercial marketing strategies across the core portfolio and new product development. The Brand Manager will partner with Finance, Sales, Ecomm, Media, Creative, Operations, and R&D to deliver annual revenue and margin goals. The ideal candidate is both strategic and an analytical thinker who has a passion for building mission driven brands.

Responsibilities to include:

• Define and cross-functionally coordinate go-to-market plans for new product launches, while also monitoring performance and identifying opportunities for optimization to ensure budget delivery.
• Define messaging strategy and oversee creative development of commercial assets to support new product launches and core product renovations (packaging, ecomm, ISM, paid social).
• Support the development of annual and quarterly briefs to cross-functional teams (brand-building, design, media, sales) that define the business priorities and executional plans for the brand.
• Work cross-functionally to measure the impact of paid, owned and earned activation on sales, applying learnings for future brand planning briefs.
• Support the development of line review material for the purposes of retailer sell-in of new products and expansion opportunities that unlock growth for the business.
• Become a subject matter expert on the brand, consumer and portfolio to help inform day-to-day decisions on the business.
• Collaborate cross-functionally to routinely evaluate the performance of products in market to refine plans, SKU strategy and maximize growth opportunities.
• Ad-hoc market analysis and desk research to understand category trends and insights that inform our marketing strategies.

What You Will Need

• Bachelor’s Degree in Marketing, Business, Data Analytics, or similar focus
• 2-4 years of experience in CPG Brand Management
• Experience pulling, analyzing and visualizing Nielsen and/or IRI data
• Strong business acumen with an in-depth understanding of the many variables that contribute to sustainably growing a brand and business
• Excellent communicator and collaborator with strong written, verbal, and presentation skills
• Proficient in Microsoft Office Business Suite including PowerPoint and Excel
• Ability to manage multiple projects at once, strong organizational skills
• Proactive, can operate autonomously, but also collaboratively as part of a team

Posted On: Thursday, August 15, 2024