Vice President of Marketing
ProActivate (XTI Aerospace)
- Addison, TX, United States
Job Description – Vice President of Marketing
The Vice President of Marketing will serve as the strategic marketing architect for XTI Aerospace and its expanding portfolio. This leader will own enterprise branding, capital markets messaging, and marketing integration across business units within a shared services model.
This is a builder’s role inside a publicly traded, acquisition-driven aerospace and drone holding company. The VP will translate executive vision into investor-ready positioning while ensuring marketing execution supports capital markets objectives and portfolio growth.
Operating at the intersection of enterprise strategy and modern performance marketing, this leader will drive measurable, multi-channel execution across brand, digital, and AI-enabled platforms in a fast-moving, growth-oriented environment.
The Vice President of Marketing Will:
- Elevate and institutionalize XTI’s capital markets narrative
- Translate executive vision into clear, compelling, investor-ready messaging
- Lead marketing integration across acquisitions and portfolio companies
- Build and scale a shared services marketing function
- Drive disciplined execution across brand, digital, analytics, and AI-powered marketing platforms
Expectations/Responsibilities:
Enterprise Brand & Capital Markets
- Own enterprise-level messaging and brand positioning.
- Develop investor decks, corporate presentations, press releases, and quarterly updates.
- Align marketing strategy to capital raises, financial releases, and market positioning.
- Monitor KPIs including stock price, trading volume, and market cap trends.
- Ensure brand consistency across all portfolio companies.
Portfolio & Shared Services Leadership
- Design and scale a shared services marketing model.
- Lead marketing integration during acquisitions.
- Align brand, product, and sales marketing across aircraft, drone, and future portfolio companies.
- Assess marketing maturity and implement scalable structure in an evolving environment.
Marketing Execution & Oversight
- Lead a six-month rolling marketing execution sprint (visual execution dashboard).
- Oversee vendors (creative, digital, agencies).
- Manage investor events, town halls, webinars, conferences, and trade shows.
- Manage marketing logistics and execution end-to-end.
- Oversee digital performance marketing, analytics dashboards, and AI-driven marketing tools to ensure measurable campaign impact and optimized resource allocation.
Team Building & Leadership
- Build and scale a marketing team over 12–18 months.
- Lead Dallas-based marketing personnel and external partners.
- Partner directly with the CEO, COO, IR, and executive leadership.
Non – Negotiable Requirements
- 7+ years of progressive marketing leadership experience, with increasing scope and enterprise-level responsibility.
- Demonstrated experience building and scaling marketing teams, including cross-functional leadership and/or shared services models.
- Broad, enterprise marketing expertise across brand, digital, content, PR, and social — with demonstrated leadership of multi-channel digital performance marketing, analytics, and marketing automation platforms.
- Experience in investor-facing communications, including public company, IPO, PE-backed, or capital-raising environments.
- Executive presence and strategic sophistication, with the ability to partner directly with CEO-level leadership and translate vision into structured, market-ready messaging.
- Experience operating in high-growth, acquisition-driven, or dynamic environments, with comfort navigating ambiguity and change.
- Exposure to generative AI and emerging marketing technologies, combined with strong intellectual curiosity and business acumen.
- Ability to work onsite daily, Dallas-based.
- The candidate must:
- Complete a background check.
- Confirm they are legally authorized to work in the United States.
- Confirm whether they will require sponsorship now or in the future for employment visa status.
Posted On: Sunday, March 1, 2026