Role Overview:

Our client is seeking a strategic, execution-oriented Director of Marketing to own and lead all company-wide marketing and communications initiatives. This role will drive brand positioning, lead generation, stakeholder influence, and market education — across digital platforms, physical farm engagement, and strategic partnerships. You will be responsible for shaping how the Company is perceived across farmers, dealers, industry partners, and global media. 

Key Responsibilities:

Strategic Leadership & Communications

• Lead all internal and external communication, ensuring consistent, aligned, and high-impact messaging across every channel.
• Develop monthly or quarterly company newsletters for customers, partners, and strategic stakeholders.
• Collaborate with product, agronomy, and leadership teams to build and publish case studies, whitepapers, success stories, and performance reports.
• Build and maintain strong relationships, content alignment, and co-marketing initiatives with industry stakeholders — including OEMs, input manufacturers, research institutions, and strategic partners.

Digital Marketing & Demand Generation

• Lead and optimize sponsored digital campaigns across Google, Facebook, LinkedIn, YouTube, and other channels to drive measurable demand and ROI.
• Own performance analytics, funnel optimization, and continuous A/B testing strategies.
• Oversee and evolve the company’s SEO/SEM strategy.

Social Media & Brand Voice

• Own all social media activities and positioning across LinkedIn, X, Instagram, YouTube, and other platforms.
• Define thought leadership and educational content strategy, posting cadence, and engagement frameworks.
• Monitor industry trends and ensure the company leads the precision spraying conversation globally.

Media Relations & PR

• Serve as the primary interface with media, analysts, and industry publications.
• Drive proactive storytelling, secure coverage, manage reactive responses, and support executive visibility.
• Cultivate trusted relationships with influential ag-tech journalists and editors.

Farm Shows & Events

• Lead planning, strategy, logistics, and execution of farm shows and field events.
• Ensure best-in-class physical brand presence and sales activation alignment.
• Track impact, continuously optimize experience and investment strategy.

Web & Content Infrastructure

• Own and maintain the company website — from UX, product updates, FAQ, and lead capture infrastructure.
• Ensure site always reflects product evolution, positioning clarity, and highest-performing conversion flow. 

Qualifications:

• Highly self-sufficient, independent, and execution-driven — able to take full ownership and deliver results without constant oversight.
• 5+ years of experience in marketing, preferably in agriculture or agtech.
• Proven experience owning digital marketing, communications, and go-to-market content strategy.
• Strong communication and storytelling instincts — confident interacting with media, partners, and executive stakeholders.
• Experience managing farm shows, field activations, and/or dealer ecosystem marketing is a major plus.
• Combination of strategic brand building and hands-on, execution-driven mentality.

Please contact Tara Schwartz, tara@producecareers.com