Director of Retail Sales

Strong, growing produce company seeking a Director of Sales – Retail for their growing organization.

Sales Leadership & Strategy:

• Develop and execute a progressive, technology-driven sales strategy aligned with business objectives.
• Identify emerging market trends and adjust strategies to maximize revenue growth and competitive advantage.

Team Development & Mentorship:

• Lead, mentor, and inspire a high-energy, high-performance regional sales team.
• Invest in coaching and professional development, empowering team members to excel and grow into future leaders.
• Foster a culture of accountability, innovation, and adaptability.

Client & Market Expansion:

• Build and maintain strong, long-term relationships with key clients, retailers, and distributors.
• Identify and penetrate new sales channels and geographically diverse markets to drive sustainable growth.
• Utilize data analytics and CRM tools to personalize sales approaches and optimize client engagement.

Process Optimization & Tech Integration:

• Enhance sales operations by implementing cutting-edge CRM, automation, and AI-driven forecasting tools to improve efficiency.
• Oversee sales analytics, KPI tracking, and performance reporting to support data-driven decision-making.

Cross-Functional Collaboration:

• Partner with Marketing, Product Development, Logistics, and Finance to ensure seamless execution of sales strategies.
• Champion innovation in product positioning and go-to-market strategies, ensuring fresh, relevant offerings in a competitive market.

QUALIFICATIONS

Experience & Industry Expertise:

• Minimum of 10 years of experience in sales leadership, preferably in the fresh produce, food, or perishable goods industry.
• Proven track record of driving revenue growth, expanding market presence, and building high-performing teams.
• Strong understanding of distribution networks, supply chain dynamics, and industry regulations.

Energy, Agility, & Growth Mindset:

• Passion for innovation, adaptability, and a relentless drive for results.
• Ability to energize teams, navigate change, and think creatively about sales growth strategies.

Tech-Savviness & Data-Driven Decision Making:

• Proficiency in sales technology, CRM platforms, and predictive analytics tools.
• Strong analytical mindset with the ability to translate market data into actionable strategies.

Mentorship & Leadership Impact:

• A natural leader who thrives on developing talent and building a winning culture.
• Ability to inspire and challenge teams to continuously improve and embrace new sales methodologies.

 

Please contact Katie Settle, katie@producecareers.com