We are seeking a General Manager to join our executive leadership team and lead all aspects of our U.S. operations.

Position Summary

As a C-level leader, the General Manager will oversee and scale all day-to-day operations in the U.S., including Operations, Customer Success, Sales, and HR. This role is critical to executing our U.S. strategy, driving performance, and delivering a world-class customer experience.

Reporting directly to the CEO and working closely with the executive team, this role requires a strong operator and builder with a track record of scaling fast-growing teams and businesses—preferably in agtech, agricultural equipment, or related sectors.

Key Responsibilities

Executive Leadership & Strategy

• Serve as a core member of the executive team, shaping company-wide strategic direction
• Own the execution of the company’s commercial and operational strategy in the U.S.
• Represent the company with customers, partners, and at industry events

Operations

• Lead and optimize day-to-day operations: logistics, supply chain, installations, and field support
• Ensure operational efficiency, service reliability, and cost control across all regions
• Build scalable processes and infrastructure for national growth

Sales & Customer Success

• Oversee U.S. sales strategy, team performance, and GTM execution across key channels (farmers, ag-retailers, OEMs)
• Ensure exceptional onboarding, support, and retention of customers
• Partner with the Customer Success team to maximize satisfaction and lifetime value

People & Culture (HR)

• Build and lead high-performing cross-functional teams across multiple U.S. regions
• Foster a strong company culture rooted in accountability, ownership, and results
• Work with HR on recruiting, training, compensation, and performance management

Requirements

• 10+ years of progressive leadership experience, including GM or equivalent P&L ownership
• Highly accountable, hands-on leader who leads by example and thrives in execution
• Proven success scaling business operations and teams in agtech, precision ag, or related sectors
• Demonstrated ability to manage cross-functional teams (Ops, Sales, CS, HR) across geographies
• Strong strategic planning, analytical, and operational execution skills
• Exceptional communication, leadership, and organizational capabilities
• Experience in high-growth, venture-backed companies strongly preferred
• Willingness to travel 30–50% within the U.S.

What We Offer

• Executive-level compensation package (base, bonus, equity)
• Full benefits: health, dental, vision, 401(k)
• Autonomy and impact in one of the fastest-growing agtech companies

• A mission-driven, collaborative environment with global reach and backing