This is a fast-growing, innovative produce company on a mission to deliver high-quality, fresh, and sustainable products to consumers nationwide. With a strong presence in the market and a reputation for excellence, we are expanding rapidly and seeking a results-driven Director or Vice President of Marketing to lead our brand and retail growth strategies.

This is a unique opportunity to join a dynamic leadership team and make a significant impact at a company committed to innovation, quality, and customer success.

Position Overview

The Director or VP of Marketing will be responsible for leading all marketing initiatives with a strong focus on retail penetration and growth. This executive-level role will report directly to the CEO and work cross-functionally with Sales, Product Development, and Operations to drive awareness, loyalty, and sales in the retail channel.

This is a remote-based role with travel as needed for key meetings, trade shows, and customer engagement.

Key Responsibilities

• Develop and execute comprehensive marketing strategies to increase brand visibility and retail market share
• Lead go-to-market planning for new products, seasonal campaigns, and retail promotions
• Build strong relationships with retail partners and support the Sales team with tailored marketing programs
• Oversee consumer insights, market trends, and competitive analysis to inform strategic decisions
• Manage external agencies, media planning, PR, and digital marketing efforts
• Lead brand positioning, storytelling, and visual identity across all channels
• Own and manage the marketing budget, ensuring efficient spend and strong ROI
• Build and lead a high-performing marketing team as the company scales

Qualifications

• 10+ years of progressive marketing experience in produce industry (citrus, berries, stone fruit, grapes experience desired)
• Demonstrated success in driving retail penetration and growth with national or regional retailers
• Strong background in brand strategy, shopper marketing, and digital engagement
• Excellent leadership, communication, and cross-functional collaboration skills
• Strategic thinker with a hands-on, entrepreneurial mindset
• Experience working in a fast-paced, high-growth environment
• Bachelor’s degree in Marketing, Business, or related field; MBA a plus

 

Please contact Katie Settle, katie@producecareers.com