We are seeking an experienced and results-driven Vice President of Business Development and Outside Sales to lead and expand our sales operations across retail, foodservice, and wholesale distribution channels. This executive-level role is responsible for driving revenue growth, forging strategic partnerships, leading a team of sales professionals, and developing and executing comprehensive sales strategies. The ideal candidate will have strong industry relationships, a deep understanding of the produce market and a proven track record of managing high-performance sales teams in a remote environment.

Key Responsibilities:

• Strategic Sales Leadership:
• Develop, implement, and refine the national sales and business development strategy to meet and exceed revenue goals.
• Analyze market trends and customer needs to identify growth opportunities in retail, foodservice, and wholesale sectors.
• Create clear KPIs and sales targets aligned with business objectives.
• Team Management:
• Lead, mentor, and develop a remote sales team with a culture of accountability, collaboration, and continuous improvement.
• Provide coaching, training, and performance management to maximize productivity and team engagement.
• Coordinate with inside sales team manager to best serve the specific needs of customers
• Business Development:
• Identify, cultivate, and maintain key relationships with major retailers, foodservice companies, and wholesale distributors.
• Drive new customer acquisition and develop long-term partnerships to expand market presence.
• Customer Engagement:
• Serve as a key point of contact for high-value clients, understanding their needs and ensuring exceptional service delivery.
• Represent the company at industry events, trade shows, and customer meetings.
• Operational Excellence:
• Implement sales tools, CRM systems, and reporting processes to track pipeline activity and forecast accurately.
• Collaborate cross-functionally with marketing, operations, and supply chain to align sales strategies with company capabilities.

 

Qualifications:

• Experience: 10+ years in business development and outside sales, preferably in fresh produce or foodservice industry. Must have experience managing multi-channel sales (retail, foodservice, wholesale).
• Leadership: Proven track record of successfully leading and managing high-performing sales teams.
• Knowledge: Strong understanding of the produce market and established relationships with industry buyers.
• Skills:
• Strategic thinking with the ability to translate goals into actionable plans.
• Strong communication, negotiation, and interpersonal skills.
• Proficiency in CRM systems and data-driven sales tools.
• Travel: Willingness to travel up to 50% of the time.
• Location: Remote position; proximity to major transportation hubs preferred.

Compensation & Benefits:

• Competitive base salary plus performance-based incentives
• Health, dental, and vision insurance
• 401(k) with company match
• Travel and expense reimbursement
• Opportunity for career growth within a rapidly expanding company

Please contact Katie, katie@producecareers.com